Macy's Thanksgiving Day Parade

T morning Thanksgiving Central P West, parade attracts y spectators broadcast nationwide television.

T Macy's Thanksgiving Dy Parade annual parade presented y Macy's Department store. T three- event N Y Cy starting 9:00 .. EST Thanksgiving.

M 44 million people watch parade television y. NBC official broadcaster event since 1955. F y years parade, which began television appearances CBS 1952, hosted mostly y members T Today S. However, 1962 1971 hosted y Lorne Greene ( appearing NBC's Bonanza), Betty White. Today Show's Bryant Gumbel, E McMahon Regis Philbin hosted telecast early 1980s.

A first, telecasts y g. I 1960's, y expanded hours, y 1970's, three hours being televised.

Between 1987 1997, NBC telecast coverage hosted y Today Show's Bryant Gumbel Willard Scott. During period, their -hosts My Hart, Sandy Duncan, Deborah Norville, Katie Couric; I 1995, A Roker joined parade coverage. M Lauer picked p hosting duties 1998 Willard Scott . I 2006, hosting consisted Meredith Vieira, M Lauer A Roker; effectively, T Today S since parade's first (, 2007, second ) falls within show's regular . T parade announced y various NBC announcers D Pardo B Wendell. I 1999, L Night Conan O'Brien announcer J Goddard . F early 80 until circa 1994, produced directed y D Schneider; since circa 1994, telecast executive produced y B Lachman, produced y B Bracken directed y Gy Halvorson. T musical director TV coverage veteran composer/arranger Milton DeLugg.

Since 2003, parade coverage simulcast Spanish language NBC Universal-owned Telemundo. Parade coverage Ey Awards Outstanding Achievement Special Event Coverage since 1979.

While NBC Telemundo serve parade's official broadcasters under agreement Macy's, parade itself occurs public streets, meaning Macy's cannot prevent other broadcasters broadcasting their coverage. F several years, CBS televised portions parade p wraparound "A-American Thanksgiving Dy Parade" coverage, which included parades Detroit, Nashville (later replaced y Miami) , reasons unexplained, month taped footage Aloha Floral Parade, which Honolulu every September. Since 2002, remaining wraparound segments dropped coverage focusing exclusively N Y parade, under title "T Thanksgiving Dy Parade CBS," without endorsement Macy's. (T endorsement means parade events, .g. musical performances, timed NBC coverage y appear CBS; compensate, CBS substitute other taped performances.)

Houston, Texas, S. Louis, Missouri Detroit, Michigan largest television markets parade p-empted locally based parades. Houston's CBS affiliate, KHOU-TV, covers annual march through downtown Houston, WDIV-TV Detroit p-empts NBC coverage city's "America's Thanksgiving Dy Parade". A years, KSDK-TV p-empted NBC's coverage local Thanksgiving Dy Parade S. louis, ( 2007) KMOV-TV carries event. Because coverage carried y networks, viewers those cities watch Macy's parade other network's station, parade entirely p-empted those markets.

I 2008, C C CGI aired USA during Super B XLII. T commercial's p consisted Underdog fictional Stewie Griffin balloons chasing C bottle-shaped balloon through N Y Cy. T p ended Charlie Brown balloon holding C balloon. T advertisement Silver L Award annual Lions International Advertising Festival Cannes, France y.